Incredible India 2022 and Beyond
6
August 2022
Humanities & Social Sciences
21 Days
About Project
India is the seventh largest country in the world. While most other countries boast of either lakes or forests, snow or mountains, desert or city, India has it all. With very diverse cultures, food, art and beautiful topography, this country is a tourist’s dream. Yet, so many places in this country remain unexplored. What if you had the power to change one such place? What if you could completely alter one location to become a tourist magnet? Let’s get started.
Expert Profile
Nitika Khanna is a marketing and communications expert with extensive experience in brand strategy, consumer engagement, and digital transformation. She is currently the Director of Marketing & Communications at Sarovar Hotels and previously served as Vice President – Brand Strategy at Yatra.com, where she spearheaded campaigns like #KhushiyonKiYatra and worked on CSR and government initiatives to enhance Yatra’s industry presence.
With a career spanning top firms like FCB Ulka, Euro RSCG, UTV, and ORG-Marg, Nitika Khanna has led brand storytelling, strategic partnerships, and market expansion efforts. She is also a food entrepreneur, currently scaling a startup focused on food, culture, and heritage at Yatra. Her academic credentials include a program at Harvard Business School Online. A specialist in reputation management and digital marketing, she continues to drive brand innovation in the travel and hospitality sector.
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