Let’s take a minute and look around us. Notice the different services we use, shops we go to and products we buy. Some may be large stores while others may be small and local.

Let’s zoom into the local services and products. This would be your nearby ice cream store, the person who cooks fresh home-made meals and delivers, flower vendors, laundry and more. These people, who operate their business only within your community, are called hyperlocal businesses. They set up their businesses within one community and only serve that local area. They are happy doing what they do.

Your job is to help these hyperlocal businesses do well. Some may need help with operations, others may need help reaching out to the community. It’s your job to be empathetic and listen, truly understand them before arriving at solutions to help them.
Let’s get started