What this project is really about
Welcome to Change Makers Inc., where your business acumen meets your desire for social change. In this project, you will act as a social entrepreneur, a leader who doesn't just ask “How much money can we make?” but “How much good can we do?” Your mission is to design a self-sustaining business model that tackles a specific challenge within your community. Whether it’s reducing local food waste, improving youth literacy, or tackling plastic pollution, you will build a venture that proves profit and purpose can live under the same roof. The Challenge Statement How might we create a profitable business that solves a real problem in our community and improves people’s lives? Why Social Entrepreneurship? (Fast Facts) To understand the world you’re stepping into, consider these insights: • The “Double Bottom Line”: Unlike traditional companies that measure success by profit alone, social enterprises track a Double Bottom Line: Financial Profit + Social/Environmental Impact. • A Growing Global Force: Social enterprises are no longer a niche market; they contribute billions to the global economy. In many regions, they are growing at a faster rate than traditional SMEs (Small and Medium Enterprises). • Consumer Demand: Modern consumers, especially younger generations, are 4x more likely to buy from a brand that has a strong social purpose. Why This Matters: Essential Business Skills This project isn't just about “doing good”; it’s a masterclass in modern business. You will develop: • Strategic Problem Solving: You’ll learn to move beyond “charity” (which relies on donations) to “social business” (which creates a sustainable loop of revenue and impact). • Market Agility: By conducting market research and building a Business Model Canvas, you will learn how to pivot your ideas based on real-world community needs. • Compelling Communication: Through your elevator pitch, you’ll master the art of “selling” an idea to stakeholders, investors, and customers. What You’ll Build Student Deliverable: Submission 1 What’s Inside? The Solution Proposal (PPT or Poster) Theory of Change Diagram: A visual map showing how your business activities directly lead to long-term social benefits. Business Model Canvas: A one-page framework outlining your value proposition, customer segments, and revenue streams. Student Deliverable: Submission 2 What’s Inside? Group Walk-Through / Elevator Pitch Video You have 90 to 120 seconds to convince an audience that your business is viable and impactful. Pro Tip: Stop waiting for the future to happen and start building a business that creates it – it’s time to turn your biggest “what if” into a real-world “game changer”!
What you'll walk away knowing how to do
This project isn't about memorising facts. It's about building capabilities that transfer — to your next project, your next class, and beyond.
Learn from someone who does this for a living
You're not learning from a textbook. You're learning from a practitioner.
Prof. Anil Srinivasan
Prof. Anil Srinivasan brings real-world expertise and professional depth to this project, guiding students through every phase with insight that goes beyond the classroom.
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