What this project is really about
BrandSpark challenges students in grades 6–8 to conceptualize, design, and pitch a marketing plan for a product or service of their choice. The product or service would be a small-medium size business in their local region, they have access to and doesn’t have a significant branding presence.. Students step into the shoes of a real-world advertising team, brainstorming ideas, identifying their audience, crafting messages, and presenting their campaign with confidence. This project connects creativity with critical thinking, giving students a hands-on introduction to how the media and marketing world works around them every day.
What you'll walk away knowing how to do
This project isn't about memorising facts. It's about building capabilities that transfer — to your next project, your next class, and beyond.
Learn from someone who does this for a living
You're not learning from a textbook. You're learning from a practitioner.
Joseph Richards
California State University, Sacramento
Joseph Richards brings real-world expertise and professional depth to this project, guiding students through every phase with insight that goes beyond the classroom.
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