What this project is really about
BrandSpark challenges students in grades 6–8 to conceptualize, design, and pitch a marketing plan for a product or service of their choice. The product or service would be a small-medium size business in their local region, they have access to and doesn’t have a significant branding presence.. Students step into the shoes of a real-world advertising team, brainstorming ideas, identifying their audience, crafting messages, and presenting their campaign with confidence. This project connects creativity with critical thinking, giving students a hands-on introduction to how the media and marketing world works around them every day.
Every company in the world is trying to capture the attention of young people — but most fail because they do not actually understand what young people care about, how they think, or what makes them trust a brand.
You will learn the fundamentals of brand strategy, consumer psychology, and marketing communication — then design a full marketing campaign for a real or concept brand, including brand identity, target audience, messaging, and channel strategy.
Marketing and branding drive almost every business decision in the world. Understanding how brands work, and how to build them, is a skill that is valuable in startups, agencies, NGOs, and any organisation that needs to communicate with an audience.
What you'll walk away knowing how to do
This project isn't about memorising facts. It's about building capabilities that transfer — to your next project, your next class, and beyond.
Learn from people who do this for a living
You're not learning from a textbook. You're learning from practitioners.
Joseph Richards
Marketing academic with deep expertise in consumer behaviour, campaign strategy, and brand development. Guides students in applying real-world advertising and persuasion thinking.
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