Going Global: Building an International Business
What this project is really about
Every business decision starts with a real problem. Consider the situation below, a scenario that mirrors the challenges students will explore throughout this project. As you read, think about what you would do in Mr. Sharma’s position, and what knowledge you would need to make the right call.
Most small and medium businesses never expand beyond their home market — not because they lack a good product, but because international business requires a different kind of thinking: understanding different cultures, regulations, and customer expectations.
You will learn the fundamentals of international trade and market entry strategies, then design a plan for taking a local Indian business or product to a global market — from market research to go-to-market strategy.
Global trade connects billions of people and underpins the world economy. The international business thinking, market research, and cross-cultural communication skills you develop here are directly applicable to trade, consulting, and international careers.
What you'll walk away knowing how to do
This project isn't about memorising facts. It's about building capabilities that transfer — to your next project, your next class, and beyond.
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