Students didn't study the world. They investigated it.
In a few weeks, 297 scholars across 23 schools moved from observation to output — diagnosing real businesses, designing walkable cities, preserving disappearing stories, building arguments backed by data. Not for grades. For the rigour of it.
Projects Students Worked On
Six projects. Two tracks. Each mentored closely and running for the full four weeks.
Your Story, Your Voice
Mentored by Dr. Akhila Ramnarayan · Krea University
Discover and tell a story from your own world — observe closely, think deeply, and express your voice with honesty and clarity through writing and creative exploration.
Project Focus
Observation, creative writing & self-expression.
- Identify stories from everyday life and real moments
- Develop a structured narrative with purpose
- Explore voice, perspective, and creative choices
- Express ideas through writing and optional visuals
The 15 Minute City
Mentored by Pallavi Varma Patil · ATREE, Bengaluru
Reimagine your city and daily life — map your neighbourhood, measure your eco miles, and explore how sustainable urban living can be vibrant, connected, and efficient.
Project Focus
Urban planning, sustainable mobility & conscious consumption.
- Understand the 15-Minute City concept and how it compares to car-dependent urban models
- Map and analyse your daily movements, needs, and consumption patterns
- Calculate your personal eco miles and environmental footprint
- Propose thoughtful, sustainable alternatives to everyday habits
- Communicate findings through creative formats — maps, sketches, journals, or short videos
BrandSpark: The Youth Marketing Challenge
Mentored by Dr. Joseph Richards · CSUS
Design a compelling marketing campaign for a real product or cause — build a brand, craft your message, and influence how people think, feel, and act.
Project Focus
Branding, audience insight & persuasive communication.
- Identify and understand a target audience
- Build a strong and consistent brand identity
- Craft persuasive messaging using creative media
- Design and present a multi-format marketing campaign
My Grandma Can't Get Automated : Story Telling Using AI
Mentored by Tan Siok Siok · Kinetic ONE
Tell a deeply human story in an age of machines — interview someone meaningful and use AI as a creative collaborator to shape a powerful short documentary.
Project Focus
Human stories, AI collaboration & documentary filmmaking.
- Conduct meaningful interviews to capture real experiences
- Use AI tools to support storytelling and production
- Structure a compelling 2–3 minute documentary
- Communicate emotion and narrative through film
The GOAT LAB! Cracking Sports with Data
Mentored by Kartik Kannan · ex-Cricket.com
Use data to answer one bold question: who is the Greatest Of All Time? Build your own model, analyze real performance data, and present a compelling, evidence-based argument.
Project Focus
Data analysis, modelling & evidence-based storytelling.
- Collect and analyze real-world performance data
- Build a custom scoring model to evaluate players
- Compare athletes using relevant metrics
- Present and defend a data-driven argument
Going Global: Building an International Business
Mentored by Prof. Vidya Mahambare · GLIM Chennai
Design an entrepreneurial idea that works across borders — explore global markets, navigate cultural differences, and build a scalable, inclusive business strategy.
Project Focus
Global markets, cultural sensitivity & business strategy.
- Identify a globally relevant problem or opportunity
- Analyze cultural, economic, and market differences
- Design a cross-border market entry strategy
- Present a globally scalable business model
What they built
Two submissions per project. Chosen for the quality of thinking, not the quality of the output file. Every school below contributed.
Find a real local business with no marketing presence. Interview the owner. Diagnose the problem. Build the campaign.
Scholars had to defend every creative decision with a data point. "I liked the idea" was not a strategy.
Posters, video campaigns, brand identities, social media strategies — all evidence-linked, all addressing a real owner's problem.
Dr. Joseph Richards, Professor of Marketing, CSUS. PhD from Syracuse · PGDM IIM Bangalore · B.Tech IIT Kharagpur.
Flagship · Bombay Scottish School, Mahim
A better bat changes how you play. The campaign had to prove that.
Full PDF delivered
"The hardest part was deciding on the right idea and keeping it simple. I got through it by focusing on the main problem and choosing a clear, easy-to-understand concept — before-and-after performance."
Azim Hakim · Grade 7 · Bombay Scottish School, Mahim
Who They Learned From
Scholars worked closely with practitioners, not just instructors — learning how real-world problems are approached, structured, and solved.
Dr. Joseph Richards
Professor of Marketing, CSUS · PhD Syracuse · PGDM IIM Bangalore · B.Tech IIT Kharagpur
BrandSpark
Prof. Vidya Mahambare
Professor of Economics at Great Lakes Institute of Management (GLIM), Chennai
Going Global
Siok Siok Tan
Filmmaker · Author, AI for Humanity (Wiley 2024) · SG100 Women in Tech · MA AI Ethics, Cambridge
My Grandma
Pallavi Varma Patil
Environmental Education Lead, ATREE Bengaluru · Former faculty, Azim Premji University
15 Min City
Kartik Kannan
Chief Growth Officer, Praxis School · Former PM Cricket.com · Scaled Criclytics to 15M downloads
GOAT LAB
Dr. Akhila Ramnarayan
Controller of Examinations & Head of Media Lab, Krea University · Sangeet Natak Akademi Yuva Puraskar
Your StoryWhat changed in them
186 scholars reported skills built. These are not confidence ratings — they are responses to structured prompts about specific capabilities developed across the project milestones.
Said they learned something new
153 of 155 responses. Not 'found it interesting' — learned something they did not know before.
Would recommend to peers
149 of 155 responses. Unprompted recommendation is the strongest signal we collect.
Overall experience score /5
Content 4.03 · Expert lecture 4.15 · Materials 4.23 · Support 4.02 · 155 unfiltered responses.
Research & Critical Thinking
Problem Solving
Creative Thinking
Self Management
What they said when we asked
What I liked most was how I was able to take a subjective idea like 'who is the GOAT' and turn it into something structured and measurable.
Shimmer Gupta
The Aga Khan School · GOAT LAB
I loved connecting a massive topic like automation with my father's personal journey to highlight the true value of human grit.
Ananya Soni
Sanskaar Valley School · My Grandma
The project was very intriguing and fun. It required a lot of thinking and was very informative.
Atharv Tikoo
Delhi Public School, Nerul · 15 Min City
I liked that the project gave me a chance to think creatively and apply marketing ideas to a real business concept.
Nisheli Kekulandala
Leeds International School, Matara · BrandSpark
I really liked how this project allowed me to combine creativity, storytelling, research, and reflection into one final product.
Roshni Hormazdiar
Mount Litera School · My Grandma
There is nothing I disliked throughout this project. Everything was very fun and joyful.
Disathi Tarinya
Leeds International School, Tangalle · Your Story
This is not where learning is going.
This is where it has already arrived.
This is not a programme.
This is how students should learn.
Kruu Scholars is building a new standard for what high school education can look like — where the work is real, the mentors are practitioners, and the output belongs to the student.